Kalpana Kalpana (Editor)

12BET

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Covid-19
Industry  Online gambling
Products  Sports betting, casino
Founded  2007
Area served  International
Number of employees  200-300
Type of business  Private
12BET httpsuploadwikimediaorgwikipediacommons88
Website  12bet.com Available Multilingual

12bet com


12BET (known as 壹贰博), is a privately owned online gambling provider licensed and regulated by the Cagayan Economic Zone Authority (CEZA) and First Cagayan Leisure and Resorts Corporation (FCLRC). 12BET has been in operations since 2007 and recently in the 2016 E-Gaming Power 50 list.

Contents

12BET has made its presence in the English Premier League scene since 2009 and currently is the Official Asian Betting Partner of Arsenal Football Club and current champions, Leicester Football Club.

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Overview

12BET is an online gambling company that offers a wide range of products including:

  • Sports betting – players can expect odds on a wide range of live markets thanks to 12BET's partnership with leading sportsbook provider ONEWorks from all major sporting events such as the Premier Leagues. National Basketball Association (NBA), FIFA World Cup amongst many others
  • Casino – 12BET collaborates with the best live casino and casino gaming platforms available on the market today including Playtech, OPUS Gaming, Microgaming, Asia Gaming, GamePlay Interactive, Gold Deluxe, Pragmatic Play and AllBet
  • KENO and Number Game – 12BET has also in their range of products, different markets of KENO as well as Number Game with live streaming
  • Pool Betting – 12BET was the first Asian operator to launch the Colossus Bet pool betting product in Asia
  • 12BET has also made their products available throughout various platforms, from desktop to mobile and tablets to customers.

    12BET Affiliates

    12BET provides online affiliate programme where interested affiliates are able to earn commissions on the players they refer to 12BET through their own marketing efforts. This programme entitles affiliates to a set percentage of commissions on sports betting and online casinos.

    Awards and Achievements

    In the recent 2016 eGaming Power 50 list (an annual list of the top 50 e-gaming operators globally) published by the eGaming Review Magazine, 12BET jumped 11 notches as the 17th best operator in the world notably being one of the highest ranking Asia based eGaming operators.

    Sponsorship

    In 2009, 12BET became the main shirt sponsor of Spanish La Liga club, Sevilla FC which lasted for two years.

    In 2010, 12Bet was the official betting gaming partner of Newcastle United.

    During the 2011-2012, 12BET became Wigan Athletic's sponsor, a deal which lasted for three years.

    In 2013, the bookmaker became the first stadium sponsor and official betting partner of the newly promoted club of Crystal Palace.

    The following year, 12BET sealed a one-time sponsorship agreement with Coventry in January. The company also had collaboration with Hull City as their official jersey benefactor. The alliance between the two lasted just a single season as the club was relegated.

    In 2015, 12BET established ties with Swansea as their official betting partner.

    Aside from football, 12BET has also sponsored two of snookers main ranking events, the World Open and The UK Championship. Both of these tournaments were televised on BBC and Eurosport.

    In the 2016/2017 English Premier League season, penned partnership deals with two of the most prominent English football clubs, current Champions, Leicester City and Arsenal Football Club.

    Controversy

    Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace's management appeased its fans that the stadium's name will not be changed.

    Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologized and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

    References

    12BET Wikipedia


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