Gucci Mane opened the record label after signing with Mizay Entertainment in 2007, following the release of his independent album, Trap-A-Thon. On May 4, 2010, Mane announced he had closed So Icey Entertainment and left Mizay Entertainment due to business problems with Debra Antney.
Gucci Mane stated that he was starting his own record label and that his employer, Jerry Alvarado, was already signing a distribution deal with Asylum Records. The first artists to sign up to 1017 Brick Squad were OJ Da Juiceman, Wali Da Great, and Waka Flocka Flame, who signed up whilst they were still signed to Mizay Entertainment.
Juiceman's debut album was unofficially released through the Brick Squad record label (officially it was released through Asylum Records and Mizay Entertainment). Brick Squad's first mainstream success occurred in 2009, when Gucci released The State vs. Radric Davis. Brick Squad also signed Waka Flocka Flame, who released his debut album, Flockaveli, through Brick Squad, Mizay Entertainment, and Warner Bros. On September 28, 2010, Mane released his third studio album, The Appeal: Georgia's Most Wanted.
On December 16, 2011, member Slim Dunkin was shot and killed at an Atlanta recording studio preparing to shoot a music video. He was shot while arguing with another person in the building, who has been identified as another Atlanta rapper, Young Vito. On February 25, 2013, Young Vito was acquitted of murdering Slim Dunkin, but he was given a 25-year sentence for aggravated assault and possession of a firearm.
On March 15, 2013, via Twitter, Gucci Mane said that he "dropped" Waka Flocka Flame and he was no longer a member of 1017 Brick Squad. The next day, Gucci's management claimed his Twitter account was hacked and he had not sent the tweet about Waka Flocka. However Waka would claim this to be false and later diss Gucci Mane at a Dipset reunion concert in New York City. On March 27, 2013, Waka told MTV that it would be impossible for him to be dropped from 1017 Brick Squad as he owns stake in the company. He also confirmed that there was indeed a feud going on between the rappers and "they would never make music or do business together again."
On May 8, 2013, Gucci Mane announced via Twitter that Savannah Ga rapper [Juan Servin] was the newest member of 1017 Brick Squad. The following day, Gucci announced that he also signed producer C4, who had frequently worked with 1017 artists in the past.
On September 7, 2013, various members of 1017 Brick Squad and Brick Squad Mafia traded shots back and forth on Twitter, including Gucci Mane, Waka Flocka, Frenchie, Wooh Da Kid, and OJ da Juiceman. Gucci would go on to say "fuck brick squad" and accuse his former manager, Waka Flocka's mom Debra Antney, of stealing money from OJ da Juiceman and Frenchie. Frenchie also accused Gucci Mane of paying for Young Vito's lawyer, the accused murderer of former 1017 Brick Squad artist Slim Dunkin, which Gucci denied. Frenchie would release a diss record towards Gucci the following day.
During the following days, it was revealed that OJ da Juiceman, Frenchie, and Woo da Kid were no longer (or in some cases had never been) officially signed to 1017 Brick Squad Records. Waka Flocka and OG Mack Drama also exchanged words on Twitter that eventually developed into a huge rumor; as reported by a fake TMZ website, Waka Flocka allegedly paid OG Mack Drama a substantial amount of money to be stamped a Piru Blood; they later had a falling out. Their street counterparts were divided, with some gangsters in the streets siding with OG Mack Drama and some with Waka Flocka. It was also revealed that Waka Flocka recently bought out a distribution deal with Atlantic Records.
1017 South (Brick Squad Mafia South)
Label imprint 1017 Brick Squad South was launched in October 2016 as a subsidiary of Brick Squad Mafia. It was founded by seasoned music industry executive Jon Borrero, and the CEO of Brick Squad Mafia OG Mack Drama. The label is headquartered in Miami, Florida. 1017 Brick Squad South announced that it would sign its first artist in early 2017.Gucci Mane (President/CEO/Founder)OJ da JuicemanYoung ScooterOG Boo DirtyPeeWee LongwayYoung ThrowbackRaloHoodrich Pablo JuanLil WopDutchieeFromLMGLil TeeLex LugerSouthsideSonny DigitalZaytovenC4Sean PaineShawty Redd808 MafiaHonorable C.N.O.T.E.Kimyungsim (co-signed)TM88Cormill (co-signed)PharaohDaGodDon PD. DashKayo Redd (deceased)Kebo GottiSlim Dunkin (deceased)FrenchieWaka Flocka Flame
Brick Squad Monopoly, also known as "BSM", is a subsidiary label of 1017 Brick Squad Records. It was founded by Waka Flocka in 2011. On June 9, 2013, Waka Flocka announced that BSM would be releasing a compilation album.Waka Flocka FlameWooh Da KidFrenchieDolla Ru808 MafiaFetti GangJoey FattsDirt Gang (Dae Dae Deniro, D-Bo, Cam, J Mike, PB Tha Hitman, Dame Luchiano, Diego, Chaz Gotti, Kenny & Big Nuke)Bo DealEthan SaciiNeon DreamsCookedUpOG Mack DramaMoney MouseCartel MGMP-SmurfCartier KittenEC THE RAPPERHaitian FreshSugaBen GSonyJeremy GreeneReema MajorS. Money YG Hootiemiles.Ice BurgandyChaz GottiJoey FattsRayven JusticeNephew Texas BoySpiikerJay SpacelyTay Don410HazeyJust Rich Gates (Rapper / JCE Records CEO)