|Year founded 2013|
Language Traditional Chinese
|Country Hong Kong|
|Editor Roy Tsui, Chan Keung and Bu|
100Most (Chinese: 100毛) is a satirical weekly magazine published in Hong Kong, featuring graphics, jokes and reports. Disrespectful and stridently non-conformist in tone, the publication describes its characteristics as "short", "hilarious" and “Hong Kong style”. The slogan of 100Most is “看得完，剛剛好” (English: "Just Right").
The magazine was founded by Roy Tsui, Bu and Chan Keung (林日曦, 陳強, 姚家豪), mainstays of “Black Paper”. Its first issue appeared on 7 March 2013. The name 100Most is translated from its Chinese name 100毛. 毛 means hair or 10 cents in Mandarin Chinese literally. 100 represents the 100 focuses listed out in each issue.
100Most is one of the most famous magazines in Hong Kong, according to Roy Tsui, each issue reaching 80-90% sales. The target reader of this magazine is mainly post-eighties. The magazine is published every Thursday, with special editions issued on an unscheduled basis.
The philosophy of 100Most is "Short, Hilarious and “Hong Kong style”. The founders believe that the life of Hong Kongers is hectic and tense. They want to write something to make them laugh and to arouse discussion.
It targets young adults below 40 as its readers. The publishing team of the magazine consists of people born in the 80s and 90s. Each issue of 100Most is largely written in Cantonese, including colloquial expressions. A major characteristic of each focus in 100Most is that it is kept short yet concise, with each focus in roughly 200 words. This moderate length suits the appetites of the young generation, favouring brief quality articles or news as opposed to lengthy passages.
The topics of 100Most are related to daily life and diversified, ranging from social issues to political issues. The writers put great emphasis on freedom of speech. The founder, Roy Tsui, spurns any self-censorship. Therefore, the magazine content is usually subjective, mainly consisting of personal opinions without much evidence-based research. Moreover, the magazine itself takes a strong political stance, which can be reflected by its use of words and colours . For example, in its 89th issue (published on 11 November 2014), the colours black and yellow were used as the background colours in some of the pages. These two colours are the symbols of the Umbrella Movement, a 2014 pro-democracy political movement. Another characteristic of 100Most is its use of graphics. Excel charts are commonly used to illustrate social issues. According to Chan Keung, the use of Excel charts helps deliver ideas in a clear and understandable way.
The magazine also operates an online video platform called TVMost.
100Most is often placed at the centre of the copyright infringement disputes.
The first dispute could be dated back to late 2013, in which 100Most was accused of plagiarism after publishing an excerpt of a review of My Bounty Lady without giving credit to the author, Lunyeah, a local blogger in Hong Kong and reducing him as 「食飽飯無s屙嘅網民」 (a netizen who makes troubles out of nothing).This led to a heated debate on social media.
Lunyeah made a statement on Facebook, saying that he was disappointed by 100Most and it is a common knowledge that citation is necessary when using others’ ideas and thoughts. He was also angry about being denounced while his work was stolen. Local online news aggregator Passion Times has reported the dispute on 29 November 2013.
In December 2015,TV Most, social media platform established by 100Most , stated that Lam has apologised to Lunyeah at various occasions and Lunyeah accepted it.
In early 2015, 100Most was once again involved in copyright infringement after using images of Doraemon in the special edition that paid tribute to the late Doraemon voice actor Lam Po Chuen who died on 2 January 2015. The public questioned whether 100Most infringed copyright.
On 9 January Animation International Ltd (AIL), copyright owner of Doraemon, said to Apple Daily, stating that their staffs were working on the infringement while Lam Yai Hei claimed that he was not familiar with the issue. One day later Lam said he would not respond on this issue anymore because he has received a legal statement from AIL.