Supriya Ghosh (Editor)

1 800 Contacts

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Type  Subsidiary
Products  Contact lenses
Operating income  $5.7 million (2005)
Founded  1995
Industry  Contact lens retail
Revenue  $237 million (2005)
Founder  Jonathan C. Coon
Parent organization  Aea Investors LP
1-800 Contacts httpslh4googleusercontentcom0drxDUu1ircAAA

Key people  Jonathan C. Coon, FounderBrian Bethers, CEORob Hunter, CFOCindy Williams, General Counsel
CEO  Brian W. Bethers (Feb 2014–)
Headquarters  Draper, Utah, United States
Motto  The World's Largest Contacts Lens Store.

The one thing 1 800 contacts

1-800 Contacts is a company based in Draper, Utah, United States, that sells contact lenses, including Johnson & Johnson Vision Care, Ciba Vision, Bausch & Lomb and CooperVision brands. The company was incorporated in 1995. In 2006, its last year as a public company, the company reported net sales of US$ 247 million. In 2008, 1-800 CONTACTS entered into a partnership with Wal-Mart, which ended in 2013. In June 2012, WellPoint acquired 1-800 Contacts from Fenway Partners. Thomas H. Lee Partners acquired the company in 2014. In 2015, AEA Investors acquired majority ownership.



1-800 CONTACTS was founded in 1995 by Jonathan C. Coon and John F. Nichols, and incorporated in February that year.

In 2002, they acquired Lens Express.

Brand awareness

By using a toll-free number as its brand, a consumer can recognize the product, be directed to call for a purchase, and buy a product within minutes. It was hoped that consumers would more easily remember the company's phone number, and thus be more likely to become repeat customers. is also a domain name owned by the company in which a customer may order online. The combined toll-free number and matching domain is called a "Toll-Free Domain" or a "Teledotcom".

Alliance with Wal-Mart

In January 2008, 1-800 CONTACTS entered an agreement with Wal-Mart Stores Inc. to align their contact lens businesses. The alliance partnership ended January 1, 2013.

Pop-up ad lawsuit

1-800 CONTACTS sued WhenU over pop-up advertisements in 2002. In the suit against WhenU, which also named Vision Direct as a co-defendant, 1-800 CONTACTS alleged that the advertisements provided by WhenU, which advertised competitors of 1-800 CONTACTS (such as Vision Direct) when people viewed the company's web site, as "inherently deceptive" and one that "misleads users into falsely believing the pop-up advertisements supplied by are in actuality advertisements authorized by and originating with the underlying Web site".

In December 2003 Judge Deborah Batts of the United States District Court for the Southern District of New York granted a preliminary injunction, barring WhenU from delivering the advertisements to some web surfers, on the grounds that it constituted trademark infringement violating the Lanham Act.

However, WhenU appealed, and the United States Court of Appeals for the Second Circuit held that WhenU's actions did not amount to the "use" that the Lanham Act requires in order to constitute trademark infringement. The appeals court reversed the preliminary injunction and ordered the dismissal of all claims made by 1-800 CONTACTS that were based upon trademark infringement, leaving the claims based upon unfair competition and copyright infringement. The district court had already found that 1-800 CONTACTS was unlikely to prevail in its copyright infringement claims, finding that "the conduct neither violated [the] plaintiff's right to display its copyrighted website, nor its right to create derivative works therefrom".

The Electronic Frontier Foundation criticized the case, stating that it was "not to help [people] fight off adware and spyware" but was rather intended to allow companies "to gain control over [a computer's] desktop", where the legal principles being employed "would create a precedent that would enable trademark owners to dictate what could be open on your desktop when you visit their websites". At the time of the appeal it filed an amicus curiae brief urging the Appeals Court to limit the reach of the "initial interest confusion" doctrine that had been applied by the District Court.

Other trademark lawsuits

In addition to the WhenU case, 1-800 CONTACTS has been involved in trademark infringement suits revolving around the issue of keyword advertising. On March 8, 2010, 1-800 CONTACTS sued Contact Lens King, Inc. for trademark infringement based on their use of "1-800 CONTACTS" trademarks as keywords to trigger sponsored ads directing consumers to Contact Lens King's website and products.

1-800 CONTACTS was also involved in several lawsuits against, Inc., including a trademark cancellation case in the United States Court of Appeals for the Federal Circuit,, Inc. v. 1-800 Contacts, Inc., in which the Court determined that's trademark "LENS", held in connection with "computer software", had been abandoned because merely used software to sell contact lenses over the internet, while consumers had no association between the trademark and computer software. In 2013, the Tenth Circuit Court of Appeals held that did not commit trademark infringement when it purchased search advertisements using 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its search advertising trademark enforcement practices have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.

Patent Infringement Lawsuit

On April 17, 2013 the Electronic Frontier Foundation claimed that 1-800 Contacts is abusing patent law by acting like a patent troll in its lawsuit against DITTO. In a blog post, the EFF accused 1-800 Contacts of “leveraging the massive expense of patent litigation to squelch the competition” and asked its followers to help DITTO by crowdsourcing prior art.


1-800 Contacts Wikipedia