.bar is an internet domain that is specifically geared for bars, pubs and nightclubs, including bar and restaurant guides, critics, delivery services, wine and liquor, and related industries. It is a new gTLD that is owned by Mexico City-based company PUNTO 2012. Domain .BAR was released on June 11, 2014 and its launch is considered to be part of a new phase of the Internet, where domain endings are more defined and better categorised.
The .BAR launch was divided into three phases: Trademark Holder (Sunrise), Priority Pre-Registration (Landrush) and General Availability. Each phase has specific application requirements:
Trademark Holders Registration - Sunrise
From April 9, 2014, at 18:00 UTC to June 8, 2014, at 18:00 UTC, trademark holders could submit an application to register a .BAR domain containing their owned mark, before it was available to the public.
Priority Pre-Registration - Landrush
From June 11, 2014, at 18:00 UTC to July 10, 2014, at 18:00 UTC, customers could purchase .Bar domain names at a premium price.
Beginning July 14, 2014, at 18:00 UTC, customers can register .BAR domain names on a first-come, first-served basis. Bulk .BAR registration is supported during General Availability. Multiple applications with different registrars are resolved on a first-come, first-served basis during this period.
.BAR domain names can have up to 63 characters. .BAR domains cannot be registered with special characters such as & and # in them.
The .BAR extension supports Latin IDN (Internationalized Domain Name) characters.