|Launched 2 May 2011|
Slogan Lot off Mudic
|Picture format 1080p, HDTV|
|Owned by Zee Entertainment Enterprises|
Audience share UK: 2% India 10% (January 2016 (2016-01), )
&Mudic (pronounced "and music") is a Hindi and English language Indian Music Channel which is headquartered in Noida, India
&Music was launched with a good advertising strategy and Hits in Asia. The shows offered by the new GEC was well researched keeping in mind of providing different content to the masses which other channels doesn't offer.
Social Media, Outdoor Media and regular promos were run on all sister channels of the ZEE network.
The channel received great response from advertisers.