Embedded analytics is the technology designed to make data analysis and business intelligence more accessible by all kinds of application or user.
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Definition
According to Gartner analysts Kurt Schlegel, traditional business intelligence were suffering in 2008 a lack of integration between the data and the business users. This technology intention is to be more pervasive by real-time autonomy and self-service of data visualization or customization, meanwhile decision makers, business users or even customers are doing their own daily workflow and tasks.
History
First mentions of the concept were made by Howard Dresner, consultant, author, former Gartner analyst and inventor of the term "business intelligence". Consolidation of business intelligence "doesn't mean the BI market has reached maturity" said Howard Dresner while he was working for Hyperion Solutions, a company that Oracle bought in 2007. Oracle started then to use the term "embedded analytics" at their press release for Oracle® Rapid Planning on 2009. Gartner Group, a company for which Howard Dresner has been working, finally added the term to their IT Glossary on November 5, 2012. . It was clear this was a mainstream technology when Dresner Advisory Services published the 2014 Embedded Business Intelligence Market Study as part of the Wisdom of Crowds® Series of Research, including 24 vendors.