Trisha Shetty (Editor)

Zindagi (TV channel)

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Picture format
  
576i (4:3) (SDTV)

Language
  
Hindi

Country
  
India

Launched
  
June 23, 2014; 2 years ago (2014-06-23)

Owned by
  
Zee Entertainment Enterprises (ZEEL)

Slogan
  
Yeh Lamha Hi Hai Zindagi (This moment is 'life')

Zindagi (also known as Zindagi TV) is an Indian entertainment television channel, owned by the Zee Entertainment Enterprises (ZEEL). It also promoted itself as a channel broadcasting short-run programming and as India's new Hindi entertainment channel, rather than on-going, indefinite serials. It is the first Indian channel to syndicate content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine. Launched on 23 June 2014, ZEEL invested 1 billion to launch the network.

Its syndicated Pakistani telenovela, Aunn Zara, premiered on 23 June 2014, the day the channel was launched and ended its run on Zindagi on 12 July 2014, thus, making Zindagi the first Hindi general entertainment channel in India, to end a show in 20 days. In early-May 2015, Zindagi for the first time in its history launched two lifestyle shows of American origin, dubbed in Hindi. They were Simply Beautiful, a health and beauty tips show hosted by Roni Proter, and Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine. The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones. Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.

After the 2016 Uri terror attack, Zindagi removed all Pakistani shows from their line up.

The channel is going to launch its first show from Brazil named Total Dreamer. The original name of the series is Totalmente Demais.

References

Zindagi (TV channel) Wikipedia