Rahul Sharma (Editor)

Zero Latency (company)

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Founded
  
2014

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Zero Latency is a technology company that develops free-roam virtual reality systems. It was founded by Tim Ruse, Scott Vandonkelaar, Kyel Smith, who are currently directors of the company, with Dean Dorrell as the chairman. In August 2015, Zero Latency opened the world’s first VR entertainment venue in North Melbourne, Australia.

Contents

History

The founders' idea to develop a free-roam virtual reality experience first emerged in 2012 following the success of Oculus Rift's kickstarter campaign, and was initially tested as a single-player game called Inversion VR, in early-2013. A prototype of Zero Latency's multiplayer free-roam virtual reality system was first demonstrated to the public at Pausefest, a digital innovation conference, in early-2014. Following this, Zero Latency secured almost $30,000 from a crowdfunding campaign, as well as a $60,000 grant from Film Victoria. The company subsequently received $1 million in funding from Carthona Capital, a venture capital firm. In February 2015, Zero Latency partnered with Dell's gaming division, Alienware, to provide high-performance computer hardware for use in Zero Latency's operations. On 14 August 2015, Zero Latency opened its retail operations, which was the first time in history that multiplayer free-roam virtual reality became publicly available. The first public game played was a simulated zombie apocalypse with four players, however the original game currently allows a maximum of six players to play at once.

Free-roam

Free-roam virtual reality allows users to move freely in an open space and not be constrained by cables and other immobile equipment. Perceptual tricks such as "Change Blindness Redirection" are used in free-roam virtual reality to create the illusion of a virtual environment larger than what is physically available. Zero Latency employs these perceptual tricks at its 400m2 venue in North Melbourne to allow players to travel between 700m and 1 km during a standard game session.

Motion capture technology is used to track the physical location of players, which allows the in-game virtual location of players' avatars to be generated accurately. It took several years to develop the software and hardware allowing players' physical movements to be instantly replicated by their in-game avatars. Proximity sensors are used to warn players of hazards and prevent players from leaving the physical play area. Zero Latency also uses haptic feedback techniques (e.g. using fans to generate wind) to increase immersion.

Products

Zero Latency operates a virtual reality gaming venue in North Melbourne, Australia, which is available to ticket holders aged 13 or older. The company also sells its systems to businesses requiring free-roam virtual reality applications. Due to their cost and complexity, Zero Latency's systems are not ideal for private use. Instead, they are intended to be used as public virtual gaming spaces or theme park attractions. Zero Latency has also partnered with a real estate group to offer virtual house inspections.

Locations

Zero Latency is now playable in four locations, with a further two opening in January 2017.

· Melbourne, Australia. Opened August 2015

· Tokyo, Japan. In conjunction with Sega at the Joypolis amusement center. Opened July 2016.

· Madrid, Spain. In conjunction with 7Fun Centre. Opened November 2016

· Orlando, Florida. In conjunction with Main Event Entertainment, V-Play powered by Zero Latency. Opened November 2016.

· Pocono, Pennsylvania. In conjunction with Family Entertainment Group, LLC at the Kalahari Waterpark. Opening January 2017.

· Wisconsin Dells, Wisconsin. In conjunction with Family Entertainment Group, LLC at the Kalahari Waterpark. Opening January 2017

References

Zero Latency (company) Wikipedia