Released USA July 10, 2012 Recorded 2012 Label Photo Finish Records | Format Digital download Length 3:32 | |
Genre Dance-pop, electropop, pop rap, electro house | ||
"You're Gonna Love This" is the first single from 3OH!3's fourth studio album Omens. It was released digitally on 10 July 2012.
Contents
Background
The song is energetic and utilizes autotune, reminiscent of their 2009 hit "Don't Trust Me". In contrast to that song's reference to Helen Keller, You're Gonna Love This includes the lyric “the girl was biting on my lips like Jeffrey Dahmer.” The song mentions picking up a girl at the bar and how the night goes on from there with the duo singing “I’ll buy you a round, if you come close, Turn up the sound, turn the lights down, Give me a chance, I will take her home with me.”
Artwork
The artwork for You're Gonna Love This appears to be divided into 4 triangular sections. The bottom section is seen to be a pyramid with a river running through it, whilst in the centre of the artwork an eye template is featured with the 3OH!3 logo in the middle. The title "You're Gonna Love This" is below with the single's album title: Omens featured above the eye and logo and below a triangle. There has been many speculations that the single is showing sign's supposedly from the Illuminati, including the Eye of Horus, and a hierarchal pyramid.
Music video
A video for the song was released on Aug 15 2012 on The Warner Sound's YouTube channel.
Synopsis
The video opens with one of the band's members next to a girl at Planet Hollywood. When the girl walks away after his first verse, both of the men do trick shots throughout the video to win back the girl. On the first breakdown of the song, it is shown that she married the other man. He does another trick shot, but that fails. He then does another trick shot, throwing a soccer ball down an upriding escalator, but the ball gets stuck. While the trio were going down the adjacent escalator, the soccer ball from earlier was still there. At the end of the video, he throws a ball down to the pool from the roof of the building but the other man throws another one from higher up in a helicopter, and the video shows that he could not win his love back. After the song ends, the video cuts to the same escalator where the ball remained.