Yoshimasa (written: 芳正, 義正, 義政, 義昌, 佳正, 慶昌 or 吉政) is a masculine Japanese given name. Notable people with the name include:
Ashikaga Yoshimasa (足利 義政) (1435–1490), Japanese shogunYoshimasa Fujita (born 1979), Japanese footballerYoshimasa Hayashi (林 芳正) (born 1961), Japanese politicianHeinouchi Yoshimasa (平内 吉政), Japanese woodworkerYoshimasa Hiraike (平池 芳正), Japanese anime directorYoshimasa Hosoya (細谷 佳正) (born 1982), Japanese voice actorYoshimasa Ishibashi (石橋 義正) (born 1968), Japanese artistKiso Yoshimasa (木曾 義昌) (1540–1595), Japanese samuraiYoshimasa Kondo (近藤 芳正) (born 1961), Japanese actorŌshima Yoshimasa (大島 義昌) (1850–1926), Japanese generalYoshimasa Suda (須田 芳正) (born 1967), Japanese footballerShishihō Yoshimasa (嗣子鵬 慶昌) (1955–2006), Japanese sumo wrestler