Type Private Services Mobile advertising Founded June 2012 | Headquarters New York, New York Website yieldmo.com | |
 | ||
Key people Rich Miner, Brad Burnham Founders Mike Yavonditte, Rick Eaton, Teddy Jawde, Todd Coleman | ||
Yieldmo is a mobile advertising technology company based in New York, New York. Yieldmo has one of the largest mobile ad networks in the industry and has had clients including companies such as CNN, Trulia and Dailymotion. Mike Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton founded Yieldmo in 2012. Yavonditte is the company's CEO.
History
Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. The company invents custom advertising units and optimizes them based on reader interaction. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million.
Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures. The funding round brought the company's total funding to $22.1 million. In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report. In January 2015, AdExchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014. Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings. Yieldmo delivered ad impressions to 105 million smartphones, an audience that only four other media properties, including Yahoo!, Google, Amazon and Facebook, have been able to generate.