Puneet Varma (Editor)

Yellow Pages Singapore

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Type
  
Public

Services
  
Database Marketing

Headquarters
  
Singapore

Industry
  
Directory Publishing

Founded
  
1967

Yellow Pages Singapore wwwyellowpagescomsgtmlogo134795gif

Products
  
Telephone Directories, Internet Directories

Website
  
http://www.yellowpages.com.sg

Stock price
  
AWS (SGX) SGD 0.17 0.00 (-2.25%)7 Apr, 3:07 PM GMT+8 - Disclaimer

Subsidiaries
  
Global Digital Express Pte. Ltd

Yellow Pages (Singapore) Limited is Singapore's largest directory publisher.

The company’s core activities are the publication of consumer and business directories and the sale of advertising in these directories. Specialized directories published by the company include Visitor's Guide Singapore and Singapore Infocomm Directory.

Other services include on-line directories (Internet Yellow Pages)and database marketing.

In June 2003, Yellow Pages was acquired by private equity companies, JP Morgan Partners Asia and CVC Asia Pacific, from Singtel, for $220 million. The company was listed on the Singapore Exchange on 9 December 2004.

Singapore Phone Book Evolution

  • 1962: as Singapore Telephone Book Telephone Directory (English-Chinese version) first published as a combined-volume bound white and yellow pages directory, the issue date is July 1962 and published by General Telephone Directory Company.
  • 1965: The conversion from 2 to 4-column book.
  • 1970: The White and Yellow Pages directories are separated into 2-books as a single-volume bounded directories with the change of issue date from July to October 1970 and published by General Telephone Directory Company (Singapore) Private Limited.
  • 1990:
  • The Yellow Pages directory are no longer bounded in a single-volume, later the market-segmented directories as: Yellow Pages - Buying Guide (B) and Yellow Pages - Commercial/Industrial Guide (C).
  • The White Pages directory are no longer bounded in a single-volume, later as White Pages - Business Listings and White Pages - Residential Listings (Central Singapore, East Singapore, North Singapore, North-East Singapore and West Singapore)
  • 2009: As Global Yellow Pages, as Yellow Pages - Business, Yellow Pages - Consumer and Yellow Pages® Hotel.

    • References

    Yellow Pages Singapore Wikipedia
    (Text) CC BY-SA