Broadcast area UK First air date 2003 | Frequency DAB Format Asian | |
Audience share Less than 1% (March 2009, Rajar Quarterly Listing) | ||
Yarr Radio was a British music radio station aimed at a young Asian audience. It broadcast on digital radio in various regions of the UK and on Sky Channel 187. Launched in 2003 by Indo-Canadian singer Jazzy B, it was called 'London's First Young Asian Hit Music Station'.
The original presenters of 'Yaar Radio' were: Maya, Ranj Rekhi, Sonia Paneser, Danny Deol, Dee Singh, Kim Boss, Vinny Virdee (aka: Jas Rao or Jas 'The Man'), Ellia Khan (aka: Noreen Khan). The management had a policy of playing only Asian music, consisting of "the latest Bhangra and Bollywood mixes" and "the hottest urban, fusion and R&B".
Part of the Sunrise Radio Group, it was based at Sunrise's headquarters in Southall, west London. On some frequencies at least it has been replaced by Sunrise's Punjabi Radio.