The Yahoo! Sharpener award is an annual student award hosted by the online search engine Yahoo! which aims to promote creative paths into the advertising industry. It sits as almost a junior level to the advertising accolade The Yahoo! Big Idea Chair.
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The competition, backed by Campaign Magazine, is regarded as part of Yahoo!’s ongoing efforts to raise awareness of online advertising as a highly creative medium and to celebrate the best of the next generation of creatives.
The Award was set up in 2005 and a request for entries was announced in November.
The award in 2006 aimed to challenge final year university design students to develop an integrated campaign for Yahoo! Music Unlimited – Yahoo!’s music download product.
Entries were reviewed by an influential jury including Mark Roalfe (RKCY) and Guy Philipson (IAB). They short listed nine finalists, followed by a second round of judging to reveal agree third place, second place and the overall Sharpener Award winner who was with a 3-month paid placement at 4 London agencies: TBWA, Tequila, Agency.com and MBA.