Yada (written: 矢田 or 谷田) is a Japanese surname. Notable people with the surname include:
Akiko Yada (born 1978), Japanese actress
Asahi Yada (born 1991), Japanese footballer
Kōji Yada (born 1933), Japanese voice actor
Lena Yada (born 1978), Japanese-American model, actress, and surfer
Minoru Yada (born 1931), Japanese voice actor
Shizuo Yada (born 1948), Japanese former wrestler
Tatsuo Yada (born 1940), mayor of Kobe, Japan
Yusuke Yada (born 1983), Japanese football player