Website www.xaxis.com Number of employees 1,500 | Founded 2011 Parent organization WPP plc | |
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Industry Marketing and Advertising Key people Nicolas Bidon, Global President
David J. Moore, Chairman
Christina Van Tassell, Global CFO
Bob Hammond CTO CEO Brian Gleason (6 Nov 2015–) Headquarters New York City, New York, United States Subsidiaries BannerConnect, plista GmbH, Triad Digital Media, LLC, Action Exchange, Inc. | ||
Xaxis is a digital media platform.
Contents
Xaxis claims to have over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America and the Middle East.
History
Xaxis was launched by WPP and GroupM in 11 countries across North America, Europe, and Australia in June 2011. The creation of Xaxis was spurred from the rapidly growing demand for audience buying and solutions that allow advertisers to target specific audiences. The company’s goal was to manage what it described as the "world's largest" database of profiles of individuals that includes demographic, financial, purchase, geographic, and other information collected from their web activities and brick-and-mortar transactions. In early 2014, Xaxis announced the release of their second proprietary data management platform (DMP), Turbine. According to the company, the Turbine allows Xaxis to reach a variety of media platforms with a broad scope of audience buying capabilities that had previously been independently developed and optimized.
On December 3, 2013, Xaxis merged with WPP sister company 24/7 Media, a digital-marketing technology company. The merger was finalized January 21 2014.
Less than 3 weeks after the merger, Xaxis acquired Bannerconnect, an ad firm headquartered in the Netherlands. The merger was finalized January 21, 2014.
On September 22, 2014, Xaxis announced that AppNexus would be acquiring Open AdStream, formerly known as Xaxis for Publishers. In addition, WPP invested $25 million in AppNexus as part of a funding round by a public equity firm. The deal was finalized on October 31, 2014.
On March 30, 2015 Xaxis acquired the mobile ad-tech startup ActionX.
To capture a slice of the rapidly growing performance advertising market, Xaxis launched Light Reaction on June 2, 2015. Light Reaction is a programmatic performance advertising business that sells clearly defined consumer outcomes. Light Reaction’s approach to performance leverages the data resources and scale of Xaxis to deliver highly measurable results for advertisers.
Recognition
- Crain’s Best Places to Work 2013: Number 5
- Internet Week Best Places to Work NYC Tech: finalist
- Won Asian Marketing Effectiveness & Strategy Award 2014 (AMES), Category: Data Mining - Audience Association and Clustering Analysis
- Marketing Excellence Awards Malaysia (2014): Excellence in Data-Driven Marketing, Won Silver Award
- FESTIVAL OF MEDIA 2014, Nominated for Best Use of Technology for Xaxis Sync Product
- Xaxis’ Simon Honc shortlisted for DATA IQ New Talent Award
- MMA Global Smarties Award: Best Programmatic Campaign with MediaCom for DSW Cross Screen Campaign (2015)
- Mobile Mafia Award: Best Cross-Screen Activation with MediaCom for DSW Cross Screen Campaign (2015)
- Summit Marketing Effectiveness Platinum Award: Online Advertising and Marketing Campaign with MediaCom for DSW Cross Screen Campaign (2015)
- Won AEF Media Award (2016)