Branding 104.3 HITfm | Frequency 104.3 MHz | |
City Ciudad Juárez, Chihuahua (state), Mexico Broadcast area El Paso, Texas (U.S.A.)/Ciudad Juárez, Chihuahua (Mexico) Slogan Always At Least 18 Songs In A Row! First air date 1968
April 7, 1970 (concession) | ||
XHTO-FM, also known as "104.3 HITfm", is a Contemporary Hit Radio/Top 40 radio station serving the El Paso, Texas, area of the United States. The station is owned by Grupo Radio Centro (GRM Communications in USA) whose community of license is Ciudad Juárez, Chihuahua, Mexico. While its transmitter is in Mexico, XHTO broadcasts in English and it maintains its studios and sales office in El Paso.
History
XHTO was originally owned by Joaquín Vargas Gómez, founder of MVS Radio. In 1977, the station was sold to Frecuencia Modulada de Ciudad Juárez, S.A. In 2015, the merger of Grupo Radio México into co-owned Grupo Radio Centro resulted in GRC taking control of XHTO.
XHTO, which originally was a Spanish contemporary outlet, changed to an English-language top 40/contemporary hit radio (CHR) format in 2001. By 2003, it shifted directions to rhythmic contemporary music to compete directly against KPRR. As of September 2013, the station is back to a mainstream CHR presentation, albeit still featuring a dance/rhythmic lean, and reports to Mediabase as a mainstream Top 40.