Branding Planeta Format Rock | Frequency 102.7 MHz
920 kHz Power 5 kW day
0.2 kW night | |
City Torreón, Coahuila/Gómez Palacio, Durango First air date April 2, 1952 (concession) | ||
XHRCA-FM/XERCA-AM is a radio station in the Comarca Lagunera. Broadcasting on 102.7 FM and 920 AM, XHRCA is owned by Grupo Radio México and carries its Planeta rock format.
History
The concession for XERCA-AM was awarded in 1952 to Radio Torreón, S.A. The station was known as XEOB-AM and later XETAA-AM; while it was originally authorized on 1490 kHz, it quickly moved to 920. The original concessionaire was Clemente Serna Martínez, founder of Radio Programas de México.
In 1992, XETAA was sold to Promotora Radiofónica de la Laguna. Two years later, it became an AM-FM combo, one of 80 authorized at the time, with the sign-on of XHTAA-FM 102.7. In 1998, the callsigns were changed to XERCA and XHRCA (the latter previously used by Mexico City station XHFAJ-FM).
In 2015, XHRCA and 24 other radio stations were folded into Grupo Radio Centro, a business owned by the same family as GRM.