Branding Power 98 Jams First air date November 23, 1994 | Frequency 98.3 MHz Format Contemporary hit radio | |
City La Rumorosa, Baja California Broadcast area Mexicali, Baja California
Imperial Valley, California | ||
XHMIX-FM is a commercial radio station located in La Rumorosa, Baja California, Mexico, broadcasting to the Imperial Valley, California area of the United States on 98.3 FM. XHMIX airs a Contemporary hit radio music format branded as "Power 98 Jams".
History
The 98.3 frequency in Rumorosa was put out for bid in 1992 as XHRBN-FM. Francisco Javier Fimbres Durazo, who already ran XEKT 1390 AM in Tecate, won the concession and built the station, quickly changing the callsign to XHFJ-FM for his initials. During this time, Fimbres operated his stations in association with Cadena Baja California, which owned XEMBC-AM 1190 and XEWV-AM-XEWV-FM. In 2003, XHFJ became XHMIX-FM to go with the station's name at the time, Mix 98. The station later became known as "Zona 98" with a rock format.
The current concessionaire, controlled 60% by Fimbres Durazo, was created in 2007.