City Mazatlán, Sinaloa Slogan ¡Aquí Nomás! Format Grupera | Branding La Mejor Frequency 102.7 FM | |
First air date April 5, 1957 (concession) | ||
XHHW-FM is a radio station on 102.7 FM in Mazatlán, Sinaloa. It is owned by Radiosistema del Noroeste and carries the La Mejor grupera format from MVS Radio.
History
XEHW-AM 1440 in Rosario, Sinaloa received its concession on April 5, 1957. The 250-watt station was owned by Luis Pandoja Parra. In the 1990s, XEHW moved its primary transmitter to Chametla and raised power to 5 kW day and 1 kW night.
In 2011, XEHW was authorized to move to FM as XHHW-FM 101.9. In 2013, XHHW was authorized to move to 102.7 FM from a transmitter in Rosario and raise its effective radiated power from 25,000 to 50,000 watts—higher than almost all other AM-FM migrants, as migrating stations were initially only allowed 25 kW ERP. The AM station moved at the same time and decreased its nighttime power to 800 watts.