Branding La 97.7 FM ERP 25 kW Sister stations XHBX-FM City of license Sabinas First air date 1975 | Format Adult Contemporary HAAT 73.48 meters Frequency 97.7 MHz Owner GRD Multimedia Sister station XHBX-FM | |
Callsign meaning derived from XESC-AM: Sabinas Coahuila
(additional E and C added in AM-FM migration) | ||
XHESCC-FM is a radio station in Sabinas, Coahuila. Broadcasting on 97.7 FM, XHESCC is owned by GRD Multimedia and carries an adult contemporary format known as La 97.7.
History
XESC-AM 1250 came to air in 1975. It was a 1 kW daytime station owned by the successors of Roberto Boone Menchaca. In the 1980s, the station was sold to its current concessionaire and began nighttime broadcasting with 500 watts.
XESC moved to FM in the early 2010s. Because the XHSC-FM (Guadalajara), XHESC-FM (Escárcega, Campeche) and XHSCC-FM (San Cristóbal de las Casas, Chiapas) callsigns were taken, XESC became XHESCC-FM with the added C for the state (Coahuila), as well as an E from the XE callsign for the AM station.
References
XHESCC-FM Wikipedia(Text) CC BY-SA