Broadcast area San Luis Potosí Frequency 93.1 MHz | Slogan Música para Tu Corazón First air date 1985 | |
City San Luis Potosí, Mexico Branding Radio Romántica/W Radio | ||
XHEI-FM is a radio station in San Luis Potosí, San Luis Potosí, Mexico. Broadcasting on 93.1 MHz, XHEI is owned by Radiorama and is known as Radio Romántica with a romantic music format.
History
XEEI-AM 1070 signed on in 1985 as Radiorama's first affiliated station in San Luis Potosí, known as Radio Servicio Social. In the early 1990s, after doubling its power, XEEI became "La Mexicana", later "Fiesta Mexicana", and then "Romántica 10-70" in January 1999.
In 2002, MG Radio took over operations of the station, which became known as "Momentos 10-70". Radio S.A. took control in January 2006, turning XEEI into "Radio Trece 1070 AM" and rebroadcasting XEDA-AM's talk programming. MG Radio once more began operating XEEI in January 2008, giving it the Ke Buena grupera format.
In September 2010, XEEI and XHSS-FM 91.9 were sold to Radiorama, which briefly operated XEEI as "La Poderosa" with yet another new name and format. On December 29 of that year, XEEI gained its FM counterpart, XHEI-FM 93.1, and on January 31, 2011, the new AM-FM combo began stunting to a new format, "Antena Radio 93.1" (stylized as ANT:NA), with rock and alternative music. The format did not make it out of 2011, and romantic music returned on October 12 of that year.
In July 2012, as a result of XEWA-AM/XHEWA-FM's format change to Los 40 Principales, XHEI began airing select W Radio programs.