Broadcast area Hermosillo, Sonora Frequency 590 kHz
98.5 MHz Power 1 kW City of license Hermosillo First air date November 20, 1935 | Branding La Mejor Format Grupera ERP 0.5 kW Owner MVS Radio | |
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XHBH-FM 98.5/XEBH-AM 590 is a combo radio station in Hermosillo, Sonora. It carries the La Mejor national format from MVS Radio.
History
XEBH was the first radio station in Hermosillo. It came to air on November 20, 1935, inaugurated by Governor Ramón Ramos. The 500-watt station initially broadcast on 930 kHz and was soon joined by shortwave simulcast XEBR on 11,820 kHz. The first concessionaire was Carlos G. Balderrama.
By the 1960s, XEBH had moved down the dial to 920. It was owned by Radiodifusores de Sonora, S. de R.L., the concessionaire for the station until it was sold to MVS. For most of the 1970s, 1980s and 1990s, it carried the Stereorey format.
The station added an FM combo in 1994, XHBH-FM 98.5. In the 2000s, it moved to 590 kHz as part of a swap with XEHQ, then on 590.
Briefly in the early 2000s, XEBH-XHBH became XEXA-AM and XHEXA-FM. It is likely that at this time the station carried the Exa FM format. In the early 2000s, the XHEXA-FM callsign moved to Mexico City 104.9 and the XEBH-XHBH callsigns were restored; in 2005, the station also changed to grupera as La Mejor.