City Guadalajara Slogan Sonido libre First air date Mid-1970s | Branding RMX Frequency 100.3 MHz Format Rock and pop | |
XHAV-FM is a radio station in Guadalajara. Located on 100.3 MHz, XHAV-FM is owned by Grupo Imagen and carries a rock and pop music format known as RMX.
History
XHAV-FM signed on in the mid-1970s as XEAV-FM, the FM counterpart to XEAV-AM 580. The station was sold in 1985, at which time the station became XHAV-FM; the 1980s saw the station turn its focus to a younger audience with rock music. Known as "Super Stereo", the station was considered a launching pad for radio personalities in Guadalajara.
In 2004, XHAV was sold by Núcleo Radio Guadalajara to Grupo Imagen, and two years later, Super Stereo, which had seen its ratings wane over time, was relaunched as a new radio format from Imagen, known as RMX. RMX was designed to appeal to a young audience (18-30). Meanwhile, it proved enough of a success in Guadalajara that Imagen expanded the format to other cities: Querétaro, Celaya, Nuevo Laredo and Cancún all received RMX stations between 2007 and 2011. The national RMX system is unusually decentralized, and each RMX station originates programming for the network.
In 2010, RMX began the 212 annual concert in Guadalajara, now among western Mexico's largest musical events.