First air date 1931 | Branding Radio Centro 1030 Format Talk radio | |
Slogan Calidad en tu vida (Quality in your life) Frequency 1030 kHz107.3 FM HD2 XEQR-FM | ||
XEQR-AM (branded as Radio Centro 1030) is a radio station based in Mexico City and airing a talk radio format, focused on self-help and family affairs, on 1030 kHz. It is the flagship station and namesake of Grupo Radio Centro.
History
XEFO-AM signed on January 1, 1931, as the radio station of the National Revolutionary Party (later the PRI). In 1941, the PRN sold the station to Francisco Aguirre Jiménez. From 1030 AM he would build a broadcasting empire initially known as "Cadena Radio Continental", starting with XERC-AM in 1946 and growing into today's Grupo Radio Centro. That same year, the station took on the name "Radio Centro", branding as "the station of the Mexican family" and positioned itself as a general station similar to XEW-AM; while airing musical programming for most of its existence, in the 1980s, information and entertainment programs were added, and by 1998 non-talk programming had disappeared. Newscasts and sport programs were also present, but were later moved to Radio Red AM and Radio Red FM. Currently, the station airs programs focused on self-help and motivation, hosted by professionals in the topic, and it also airs the live Sunday noon mass from the Mexico City Metropolitan Cathedral.