Branding La Mandona 790 Format Regional Mexican | Frequency 790 AM | |
City Nuevo Laredo, Tamaulipas Broadcast area Nuevo Laredo, Tamaulipas
Laredo, Texas Power Day: 1 kW
Night: 500 watts | ||
XEFE-AM (branded as La Mandona 790) is a Regional Mexican format AM station that serves the Laredo, Texas United States and Nuevo Laredo, Tamaulipas Mexico border area. XEFE broadcasts on the AM frequency of 790 kHz.
History
XEFE is among the oldest radio stations in Nuevo Laredo. It came to air in the 1920s, and by 1932 it was owned by Rafael Tijerina Carranza, who would found XEFE-TV in the same city. It originally broadcast on 1000 kHz.
On November 25, 1986, XEFE-AM-TV was sold to Ramona "Ramoncita" Esparza González. Esparza would sell the AM station in 2008 to Manuel Cristóbal Montiel Govea.
References
XEFE-AM Wikipedia(Text) CC BY-SA