Branding Fórmula Femenina First air date 1942 | Frequency 1470 kHz Format Women-oriented talk | |
XEAI-AM is a radio station in Mexico City. Located on 1470 kHz, XEAI-AM is owned by Grupo Fórmula and broadcasts programs aimed at women as "Fórmula Femenina".
History
Salvador San Martín obtained a radio concession for XESM in 1942. In the early 1980s, the station became notable for its "Radio Cañón" format, aimed at a youth audience and competing with such stations as XEEST-AM 1440; during this time XESM placed among the top five radio stations in the Mexico City area.
In 1991, the station was rebranded as "Rock Fórmula", with rock in Spanish from the 1960s and 1970s. This format, too, found success. However, from the 1990s on, wild changes in programming followed: "Jazz SM", which replaced the lost Jazz FM; norteña music as "La Tremenda" in the mid-90s; and oldies as "SM Vida 14-70" all followed.
In 2000, the station's callsign was changed to XEAI-AM, the original callsign of 1320 AM until its calls were changed in 1974 and later on sister 1500 AM until 1998. It became known as "Radio Fórmula 14-70 AM, Cadena Metrópoli", adopting a news-heavy format. Later on, the station was refocused to appeal to women as "Fórmula Femenina".