World Day of Muslim Culture, Peace, Dialogue and Film was created in 2010 by Javed Mohammed, a San Francisco bay area based writer-producer and founder of MyFavoriteReview who proclaimed the day and week of March 11 each year as a special observance to share and discuss Muslim culture. The goal of the week according to the Pakistan Times is to use culture, art, and film to create bridges and dialogue of understanding.
References
World Day of Muslim Culture, Peace, Dialogue and Film Wikipedia(Text) CC BY-SA