World (TV channel)

Background

In 2004, the John S. and James L. Knight Foundation granted PBS funds to develop a public affairs network, Public Square, given the change in broadcasting to digital thus allowing stations to broadcast multiple channels. (Public Square was also a name previous given to a proposed civic series in early 2000s.) The Knight Foundation announced a challenge grant to PBS to launch this network on December 14, 2004 at the Digital Futures Initiative Summit. PBS would have to raise double the grant amount to get the foundation's grant. Additional, the foundation made a grant to PBS for the first program's pilot slated for the network. The program, Global Watch, was to be co-produced by KCET and KQED. The pilot aired on PBS' National Program Service, while the series would only continue on Public Square. PBS was also discussing with WGBH and WNET to fold Public Square and World together.

History

WGBH and WNET were developing World in 2004. By December 2005, Boston’s WGBH and WNET were already broadcasting World on a subchannel and added by April 2006, Washington’s WETA. San Francisco’s KQED were already broadcasting its own nonfiction encore channel before April 2005, too. Then, WGBH and WNET team up with PBS to roll out a national version of the local channels as World with KQED continuing on its own. The stations are supposed to program and PBS distributing the network. Public Square was expected to exist as a two to three hours long hosted weeknight programming block on the channel. The network was launched nationally on August 15, 2007. For the first year, the Ford Foundation granted some funds to cover cost while PBS was contributing some funding from it revenue-generating activities. As of March 2009, there was no national underwriter for the network as one had not been pursued as the network lacked enough coverage to land one. On July 1, 2009, PBS withdrew from the channel. By September 2009, ITVS’s Global Voices was the only original program for the network.

An overhaul of the network was in the work as of September 8, 2009. CPB agreed to fund R&D for the relaunch and cover cost so stations would not have to pay the license until June 2011. The network was relaunched in July 2010 with the revamped website slate for July 1st with more of a roll out. The relaunch is also draw in the stations as digital tier channel are more likely to be pick up by cable subscribers, Nielsen rating are small but improving and to use more of the channel width as to avoid any FCC reduction of the width. The relaunch service, seen more as a multimedia outlet than just a TV channel, was planned to target a more diverse color audience with a median age of 36. The revamp World would have a monthly theme for coherence and personality to create online action and buzz. The channel started to reach out to more sources, reviewing archives, film festivals, indie producer hubs (like Bay Area Video Coalition), public radio, Independent Television Service, Link TV, MiND TV, Minority Consortia, New American Media, the Sundance Institute and Youth Media International. With little funding for programs, the channel is using a new low-cost collaborative model by offering distribution, while producers would have to drum up funding. In September 2011, a new general manager, Elizabeth Cheng, for the network was hired.

United States budget sequestration in 2013 caused a cut in Corporation for Public Broadcasting's budget. The CPB then used some fund ($750,000) formerly earmarked for the National Minority Consortia towards the World network.

Operations

The network is available to stations that are member of APT and NETA (formerly available to PBS's National Program Service subscribers and PBS Plus members). Affiliation fees of 4 levels from $5,500 to $32,000 a year which only cover 50% of the channel's cost. Stations must broadcast Twelve hours in every 24-hour period. Cost are kept down as the channel uses rights and content previous available. Programming has come from PBS, NETA, APT and ITVS International.

Programs

World shows a core three-hour documentary block four times a day with other programs circulate in the other 12 hours. This gives watchers increased chances to see a program, which might be show from 4 to 8 times a week. Thus probably increasing the programs total audience.

Current programming and current reruns

Stations may also choose to place their own programming, such as local government hearings and events, on their subchannel at local discretion. PBS coverage of Presidential speeches and addresses are also offered regularly as part of the World schedule.

Affiliates

World is carried by the following stations: