Workflowy

Workflowy is a simple web-based outliner created by Mike Turitzin and Jesse Patel in 2010. The app operates on a freemium business model and its straightforward interface has been described as "uncluttered." by PC World in 2013 and "minimalistically elegant" by The Atlantic in 2016.

Mike Turitzin and Jesse Patel created Workflowy at a Y Combinator startup camp. The idea for Workflowy came from "Patel’s work at a nonprofit, 'a job that was really overwhelming, where I had to manage a bunch of moving parts for 30 different projects.'"