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The Woodstock Fruit Festival is a nonprofit festival celebrating a fruit-based diet since 2011. In 2013 the fitness activities, lectures and 24-hour fruit bar (as well as gourmet fruit-based dinners) drew in excess of 600 participants for the 7 day festival. In 2014 the WFF announced that there would be 2 weeks rather than one.
Michael Arnstein is the founder of the festival.
Media attention came from as far away as the Dutch press de Volkskrant, Huffington Post and NY Magazine.
References
Woodstock Fruit Festival Wikipedia(Text) CC BY-SA