Woodpecker Cider is a sweet cider originally made in 1894 by Percy Bulmer in Herefordshire, today it is still brewed by Bulmers [1].
Woodpecker is noted for a lower alcohol content than most other ciders, as well as for its sweet taste. It is usually available in pubs and bars and is found in most supermarkets, sold in bottles or cans. The brand's logo is the European green woodpecker which is depicted against a bright red background on the cider cans and on most other packaging.
The brand appears to be in a state of managed decline, with sales having plummeted by almost one third since 2001.
References
Woodpecker Cider Wikipedia(Text) CC BY-SA