Type Celebrity Fragrance Label Elizabeth Arden | Released October 21, 2011 Successor Wonderstruck Enchanted | |
Tagline The beginning of something magical | ||
Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".
Contents
It was released in the US on October 21, 2011. Together with Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent. It remains Swift's best-selling perfume.
Wonderstruck Enchanted
Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.
Scent
Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.