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Women's fiction is an umbrella term for women centered books that focus on women's life experience that are marketed to female readers, and includes many mainstream novels. It is distinct from Women's writing, which refers to literature written by (rather than promoted to) women. There exists no comparable label in English for works of fiction that are marketed to males.
The Romance Writers of America organization defines women's fiction as, "a commercial novel about a woman on the brink of life change and personal growth. Her journey details emotional reflection and action that transforms her and her relationships with others, and includes a hopeful/upbeat ending with regard to her romantic relationship."
At the Women's Fiction Writers Association women’s fiction is described as a story where the plot is driven by the main character’s emotional journey. Women’s Fiction includes layered stories about one or several characters, often multi-generational that tackles an adult character’s struggle with world issues resulting in emotional growth. It may include elements of mystery, fantasy, romance or other subgenres, but is not driven by these elements. The writing is high quality and accessible. Upmarket fiction often falls in this category, and is appropriate for book clubs.