Women's Electoral Lobby

History

The Women's Electoral Lobby (WEL) was formed in 1972 to conduct a large-scale survey of candidates for the Federal election of that year. WEL’s intervention in the election campaign was intended to publicise candidates’ views on issues of interest to women and, simultaneously, to mobilise women’s political power. It achieved both ends and WEL grew into a major feminist non-party, political lobby group.

WEL was founded at a meeting called by Beatrice Faust in her Melbourne home in February 1972, and WEL groups formed soon after in other capital cities and regional centres. Growing out of the Women’s Liberation Movement, WEL expressed the desire of some activists to affect politics in a direct and practical way. Working in pairs, WEL interviewers pursued and questioned candidates about issues such as equal pay, abortion, child care and sex discrimination. The WEL members were shocked to discover how ignorant many male candidates were about issues that were important to women, and the results of their interviews were enthusiastically reported in the media.

While it is impossible to determine to what extent WEL’s electoral activities influenced the outcome (the election of the Australian Labor Party led by Gough Whitlam), it is certain that WEL put “women’s issues” on the political agenda. In the longer term, WEL’s actions meant that for decades afterwards political parties took care to formulate and publicise a written women’s policy before each election. This practice ultimately made individual candidate interviews less illuminating, since candidates were able to echo the party’s policy rather than risk exposing ignorance or insensitivity. However, the legitimisation of women’s policy in the political arena gave considerable leverage to those seeking feminist reform, and created accountability in relation to government commitments made in women’s interests.

In the four decades since its founding, WEL has pursued reforms through a distinctive mix of policy analysis and advocacy. It has continued its election work, typically publishing ‘score-cards’ on the parties’ policies and hosting events where candidates are questioned by WEL members and others about their positions. Since it was established WEL has made over 900 submissions to parliamentary and other inquiries. WEL spokeswomen provide media commentary and the organisation has an active website and social media presence.

Achievements

WEL has played a significant role in important policy and legislative changes such as:

Structure

The structure of WEL mirrors Australia's federal political system. There are WEL branches in each state and territory, which focus on state policy and a national WEL branch that focuses on federal policy. Because of the overlapping nature of state and federal policy areas and feminist concerns, state and national branches of WEL often work together on projects or to lobby for policy change.

At WEL's 1978 national conference, a decision was made to set up a national office in Canberra, which was originally set up in the laundry of Canberra Women's House in O’Connor.

It was also decided at the conference that WEL would employ a part-time National Communications Officer to ensure communication and information-sharing between WEL branches and to better engage in federal government and politics. This role was at first restricted to supporting national campaigns.

According to the WEL History Project's report on WEL National Convenors, "the position evolved into a more professional lobbyist position... In 1987 Jane Elix, former national co-ordinator, made a powerful plea at a WEL conference for the holder of the position to be authorised to be a media spokeswoman. Elix observed that although founding WEL members believed in non-hierarchical structures and opposed specialisation of roles and functions, in practice this made it difficult to compete in the political arena of the 1980s. While WEL groups clearly did not want to lose power to 'Canberra', often WEL members were in sensitive jobs and were unable to speak publicly on policy." This illustrates an ongoing tension in WEL, which aims to respond quickly to make the most of the media cycle and the political climate whilts still maintaining a de-centralised member-driven structure.

The ANU's WEL History Project documents name changes to the coordinator position and who held that position as follows:

1978 national communications officer

1982 national co-ordinator

1997 executive officer

2000 national co-ordinator

Feminist Policy Framework

In 2010, the Women's Electoral Lobby Australia dispensed with its usual process of researching and writing individual policies on a range of policy areas in the lead up to the election. Instead, WEL has developed a Feminist Policy Framework, which sets out criteria to test and rate the policies of political parties.

WEL's feminist framework tests how well policies: