Full Name William Chase Nationality British Years active 1980–present | Residence Herefordshire, UK Occupation Entrepreneur | |
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Children James Chase, Harry Chase, Austin Chase, Thomas Chase Organizations founded Chase Distillery, Tyrrells | ||
William Chase2 ,born in Herefordshire, UK. He is the founder and former owner of the Tyrrells crisp brand and his current business ventures include Chase Distillery, Ltd. that produces Chase Vodka and Williams Gin.
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Early life
William Chase grew up on his family’s farm, Tyrrells Court, near Dilwyn in Herefordshire. Having purchased the farm from his father at the age of 20 with a bank loan of £200,000, a poor potato harvest and high interest rates forced him to declare bankruptcy in 1992. He then re-established his business and began trading in potatoes to generate additional income.
Tyrrells
In 2002, William Chase launched Tyrrells: a premium crisp brand made from potato varieties grown on his farm, including Lady Rosetta and Golden Wonder. Chase initially favoured upmarket outlets such as Fortnum & Mason, Selfridges and Harrods, and independent retailers over mass-market sellers, notably by forcing Tesco to cease stocking the product in 2006. Turnover reached £14 million by 2008, when he sold a majority stake in the firm to investment company Langholm Capital for £30 million.
Chase Distillery
William Chase invested the proceeds from the sale of equity in Tyrrells to found the Chase Distillery, Ltd. in 2008. Initially, the distillery focused exclusively on producing high-quality potato vodka from potatoes grown on site. The construction of an exceptionally tall 70 ft rectification column enabled Chase Vodka to be distilled up to 119 times. Chase Vodka sales totalled £140,000 in the first year and the brand quickly achieved success on the export market. William Chase gradually developed and brought new products to market including fruit liqueurs (notably Chase Elderflower Liqueur) and flavoured vodkas (e.g. Chase Marmalade Vodka and Chase Smoked English Oak Vodka).
Chase Distillery is also responsible for the production of Williams Gin, which uses Chase Vodka as its base spirit. The alcohol is then infused with botanicals using a traditional carter head style still to create a range of products including Williams Elegant Gin, Williams Sloe and Mulberry Gin, Chase Eureka Citrus Gin and Williams Seville Orange Gin.
Williams Chase
As of 2016, the Chase Distillery forms part of the Williams Chase brand. Maison Williams Chase wines are cultivated at the Château Constantin (previously called Château Constantin-Chevalier) in the French Provence region.