WiFi Master Key is a product of the Shanghai Linksure Limited Company, a mobile internet company founded in 2013 and focused on providing free internet and content services. Linksure’s core product is WiFi Master Key, which leverages the sharing economy, cloud computing, and big data in an attempt to provide users with a safe and free Wi-Fi internet connection shared by Wi-Fi hosts around the world.The company's Chairman and CEO, Mr. DaNian Chen, was previously COO and co-founder of Shanda Games.
At the beginning of 2015, Linksure closed its A round funding of USD 52 million at a billion-dollar valuation, becoming a mobile internet unicorn.
In May 2015, Linksure bought the domain name wifi.com and established a branch in Singapore to expand its overseas services. As of June 2016, Wifi’s overseas users have exceeded 80 million, with over 20 million daily active users, covering 223 countries and regions across 5 continents. In 49 countries, including Russia, Brazil, Indonesia, Thailand, Vietnam, Hong Kong, and Taiwan, they are currently ranked number 1 on the tools section of the Google Play store. According to App Annie’s data, WiFi Master key, as of February 2016, is the world’s 5th most downloaded app on IOS and Google Pay store, coming after WhatsApp Messenger, Facebook, Facebook Messenger, and Instagram.
As of June 2016, WiFi reached 900 million users, second only to WeChat and QQ, becoming the largest domestic mobile internet software tool. In the same month, WiFi Master Key also reached 520 million monthly active users, providing over 4 billion daily average connections.
Through cloud encryption technology, WiFi Master Key aims to prevent internet attacks and provide users with a safe and free connection to the internet. Separately, Linksure Internet is working with Zhongan Insurance to deploy the WiFi security app for users and hosts to provide additional protection. At the same time, Linksure is part of the first batch of member companies to enter the Central Government’s Internet Safety Union. It is also the only mobile internet company to be part of the Ministry of Industry and Information Technology’s Internet safety division.