WholeFoods Magazine is a monthly natural foods trade journal in the United States. The magazine has a total circulation of over 16,000 copies.
History and profile
The headquarters of the magazine is in South Plainfield, New Jersey.
WholeFoods Magazine is a trade journal for natural food suppliers, health food stores, food cooperatives, supermarkets, and natural/organic products businesses. The magazine produces articles designed to educate retailers on trends in the natural foods industry, emergent product categories and industry analysis. It also includes legal advice, merchandising tips, industry news and research. The primary columnists in WholeFoods Magazine are Richard Passwater, Scott Tips, and Jay Jacobowitz. The scope of products covered in the magazine includes dietary supplements, herbs, homeopathy, natural health products, organic food, and whole foods. WholeFoods Magazine features selected stores' best-selling products in its monthly What’s Selling column. WholeFoods' April issue features the Natural Choice Awards, that highlight top-selling products in various categories.
WholeFoods Magazine conducts an Annual Retailer Survey where it charts trends in the natural foods industry. It also produces a Source Directory for natural food products.