Harman Patil (Editor)

What Would Tyler Durden Do

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Type of site
  
Blog

Owner
  
SK Intertainment

Alexa rank
  
6,403 (April 2014)

What Would Tyler Durden Do? (WWTDD) is a gossip blog named for the Fight Club character Tyler Durden, and playing on the Christian inspirational phrase 'What would Jesus do?' The blog, which is occasionally not safe for work, is notable for publishing rumours, criticism and revealing photographs of celebrities. The posts to the blog typically consist of a report followed by commentary from the author. Its readership is primarily from the United States. In a 2006 Youth Trends survey, What Would Tyler Durden Do? was one of two blogs of the top 10 most popular websites with females aged 17–25, a popularity the researcher attributed to "Gen Y females' current adoration with content surrounding celebrities and their 'uh oh' moments." It was cited by Mashable in 2008 as one of the 30 most salacious celebrity gossip sites on the Internet. The blog explains its purpose as follows:

"What Would Tyler Durden Do" is a blog focused on bringing you the latest gossip and news about rich and famous celebrities. And then making fun of them. Why? Because fuck them, that's why.

The author, only known in certain circles as "Brendon", has since been terminated from his post as writer. Since then there are at least 3 new contributors:

Josh, Michael, and Lex, although no one knows who they really are.

References

What Would Tyler Durden Do? Wikipedia