B-side "Four Times a Lady" Genre R&B | Format CD single Length 3:36 | |
Released 28 October 2002 (2002-10-28) Label Wildstar
Edel Germany
Atlantic | ||
"What's Your Flava?" is a song recorded by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.
Contents
In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls. In 2007, an edited and condensed version of the song was used for Popeye's Chicken commercials. There is a remix, featuring American rapper Twista.
Formats and track listings
Australia CD single
- "What's Your Flava?" – 3:39
- "Four Times a Lady" – 5:30
- "What's Your Flava?" (instrumental) – 4:40
United Kingdom CD single
- "What's Your Flava?" – 3:39
- "Four Times a Lady" – 4:30
- "What's Your Flava?" (instrumental) – 4:41
United States vinyl EP
Music video
The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X. It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.
Chart performance
The single charted at number eight in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at number nine in Canada, ten in Australia, twenty two in the Republic of Ireland and number 24 on the Radio & Records chart in the United States.