West bend company trying to keep made in america brand alive
The West Bend Company was a West Bend, Wisconsin company from 1911 to 2001. The West Bend Company manufactured aluminum cookware and electrical appliances, but also made two-stroke cycle engines including outboard boat motors. Art Ingels used a surplus West Bend engine to power the first kart. The engine division of West Bend was sold to Chrysler, then to Brunswick, and finally to USMotor.
In 2001, Regal Ware, Inc. of Kewaskum, Wisconsin acquired certain assets of the West Bend Company. In 2003, Regal Ware sold the Small Kitchen Appliance Division of the West Bend Company to Focus Products Group LLC. The Small Kitchen Appliance Division is now known as West Bend Housewares.
Regal Ware retained the West Bend Cookware Division and product lines of the West Bend Company; and continues to manufacture the cookware products in West Bend and Kewaskum, Wisconsin under the brand names Lifetime and Royal Queen. This represents more than 100 years of continuous manufacture of West Bend Cookware product lines in West Bend, Wisconsin.