Weis is a privately owned Australian company producing frozen ice confectionery and frozen fruit desserts for domestic and international markets. The company is owned and operated by a second generation of the Weis family. The manufacturing plant is located in Toowoomba, Queensland with the sales and marketing office in Toowong, Queensland.
Weis are most well known for their bar shaped fruit ice creams known as Weis Bars. They are sold at most Australian milkbars for around A$2.50 and in boxes of eight mini bars or four regular-sized bars at most supermarkets.
The original Weis Fruito Bar was developed by Les Weis in 1957 and was sold from his own corner store in Toowoomba. The Weis Fruito Bar contains pineapple, banana and passion fruit.
In January 2016, Weis was planning a push into the Chinese market. The Toowoomba company has exported Weis bars to Japan for more than 20 years and close to 30 per cent of its business is now outside Australia.