Website promotion is the continuing process used by webmasters to increase exposure of a website to bring more visitors. Many techniques such as web content development, search engine optimization, search engine submission, and viral marketing are used to increase a site's traffic. With the growing popularity of social sharing many webmasters have moved to platforms like Facebook, Twitter and Instagram to increase exposure and redefine word-of-mouth sharing. By sharing interesting content webmasters hope that some of the audience will visit the website. By connecting different exposure channels some of the high quality and unique content can become viral, driving a lot of usually untargeted traffic to the website. Examples of viral content are infographics and memes.
Webmasters often hire remotely located specialists to perform website promotion for them.