Released February 29, 2008 Genre R&B Label will.i.am Music Group | Format Digital download Length 3:05 | |
Recorded Ethernet and Record Plant, Los Angeles, January 31, 2008 | ||
We Are The Ones is a song that was released on February 29, 2008 to support Barack Obama's presidential campaign. Like "Yes We Can", the music video also features famous celebrities, but is based on their opinions of Obama, with one line spoken by Obama near the end.
Music video
The music video was released Dipdive.com and also on YouTube.com under the username 'AreTheOnes08'. The video is a collage-style music video inspired by people's personal opinions of Obama. The music video premiered on television on ABC News Now's What's the Buzz entertainment program on February 28, 2008. On February 29, 2008, it was featured on the Obama campaign's community blog, and later promoted as a viral video by the campaign on its website. The clip was played prior to a February 12, 2008 campaign rally of nearly 20,000 at the Kohl Center on the campus of the University of Wisconsin–Madison. The video was edited by Terence "Biff" Butler of Rock Paper Scissors, and executive producers included will.i.am, Mike Jurkovac, Fred Goldring, Jesse Dylan, Priscilla Cohen and Sheri Howell and Lilo. Associate producers included Sean Larkin, Sarah Pantera, Carol Cohen, Steve Koskie, Wendi Morris and Scott Spanjich. The following celebrities were featured in the video: