Name Walter Worboys | Died March 18, 1969 | |
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Sir Walter John Worboys (22 February 1900 – 18 March 1969), was an Australian-born British businessman.
He was born in Perth, WA on 22 February 1900 and educated at Scotch College and the University of Western Australia. Elected a Rhodes Scholar in 1922, he gained his D.Phil. after a further period of study at Lincoln College, Oxford. His first job was as a Research Chemist at Brunner Mond & Co. From here he moved to ICI eventually reaching the rank of Director.
In 1947 he joined the Council of Industrial Design, a body set up by the Board of Trade in 1944. He was chairman of the Council from 1953 until 1960, during which time he set up the Design Centre, a permanent exhibition of the Council’s work. The establishment of the Design Centre proved to be a turning point in the history of the Council which, until that time had attracted more critics than friends.
In 1961 he was appointed to chair a committee to bring in a new era of modern road signage. The committee reported in 1963, advocating a total overhaul of the style of British road signs, a style that has lasted until the present day (2013). The report recommended the pictorial design found on many European road signs, along with a British-designed font that was to become known as the Transport font.
He died on 17 March 1969.