City Tuscumbia, Alabama Frequency 1410 AM kHz Format Urban AC | Slogan "Soul of the Shoals" First air date July 4, 1972 | |
Broadcast area Florence - Muscle Shoals, AL | ||
WZZA (1410 AM) is a radio station licensed to serve Tuscumbia, Alabama. The station is owned by Muscle Shoals Broadcasting. It airs an Urban adult contemporary music format.
The station was assigned the WZZA call letters by the Federal Communications Commission on January 31, 2007. When the station first began broadcasting in 1972, it did so under the call letters WRCK. Robert "Bob" Carl Bailey and his wife Odessa Bailey became sole owners in 1977 and the station has been owned and operated by the Bailey family since that time. Mr. Bailey died on April 16, 2001, at which time his daughter Tori Bailey took over as the station's general manager.
WZZA Radio, a division of Muscle Shoals Broadcasting, Inc., began broadcasting on July 4, 1972. This heritage station was founded, owned, and operated by Robert “Bob” Carl Bailey who, with his wife Odessa, established a voice for the Black Community of Northwest Alabama to answer an unmet need for entertainment, education, and enlightenment for an audience that had long been underserved. WZZA Radio has a hybrid format consisting of sacred and secular music and talk radio.
Known as the “Soul of the Shoals”, WZZA Radio not only provides programming, but also serves as a catalyst for action relating to health, education, finance, and politics. The public service provided by WZZA Radio includes public affairs programming that provides voter education and encourages registration, raises awareness about health disparities, teaches economic and financial empowerment, and serves as a community forum for discussion of many issues of particular interest to African Americans.