City Big Rapids, Michigan Branding Y-102 Frequency 102.3 MHz | Broadcast area [1] Slogan Today's Hit Music First air date 1981 | |
WYBR (102.3 FM, "Today's Hit Music, Y-102") is a radio station in Big Rapids, Michigan, broadcasting a hot adult contemporary format. It's signal can be heard as far south as Rockford, Michigan, as far north as Cadillac, Michigan and as far east as Mount Pleasant, Michigan
The station began broadcasting in 1981 as WAAQ The Music Machine - Q102, with an adult contemporary format. In 1992 WAAQ was sold and became WPZX, a CHR/Top 40 station known as "Power 102.3." In 1994 the station was sold again and WPZX became "Y102", originally employing a Hot AC format from ABC Radio Networks known as "The Best Hits, The Best Variety" (now "Today's Best Hits"). The station dropped the ABC satellite format in 2000 and continues as a Hot AC station to this day.
Specialty programming includes "The '80s Lunch Hour" weekdays at noon and "The Top Five at Five" weekdays at 5 p.m. Weekend specialty shows include both the 1980s and 1990s versions of Back Trax USA with Kid Kelly, the Hot AC version of Rick Dees' Weekly Top 40, Saturday Night '80s with Archer, 12-Inch Retro Mix with Todd Baker, and SonRise (contemporary Christian music) on Sunday mornings.