City Bradford, Rhode Island Frequency 107.7 MHz | Branding Jammin' 107.7 Format Rhythmic contemporary | |
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Broadcast area New London, Connecticut First air date November 30, 1995 (1995-11-30) (as WKCD) | ||
WWRX ("Jammin' 107.7") is a Rhythmic Contemporary music formatted radio station licensed to Bradford, Rhode Island, and serving the New London, Connecticut, area. The station is owned by Red Wolf Broadcasting and broadcasts at 107.7 MHz with an ERP of 1.4 kW.
History
The station went on the air November 30, 1995 as WKCD, with a smooth jazz format; this was replaced with a modern adult contemporary format from 1999–2002 (under owners Back Bay Broadcasting and AAA Entertainment). [1] [2] The current format launched in 2002; initially using the WHJM call sign, it became WWRX in 2004 after 103.7 FM in Westerly, Rhode Island changed its call letters from WWRX-FM to WEEI-FM (it is now WVEI-FM). Under the direction of Brian Ram, who serves as Red Wolf's VP/Programming.
The station moved its city of license from Pawcatuck, Connecticut to Ledyard, Connecticut effective August 22, 2013. On December 24, 2013, WWRX changed its call letters to WSKP, swapping call letters with 1180 AM; the swap was reversed on April 23, 2014. WWRX again moved its community of license on November 16, 2015, from Ledyard, Connecticut to Bradford, Rhode Island.