Branding Highway 106.1 & 102.3 Frequency 102.3 MHz | Slogan The Best Country ERP 1,500 watts | |
City Beech Mountain, North Carolina Format Country (WMMY simulcast) | ||
WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina. Licensed to Beech Mountain, North Carolina, USA, the station is currently owned by Curtis Media Group and features programming from CBS Radio.
History
After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that station's call letters to WECR and started WECR-FM, along with buying WXIT.
In 2003, the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member) for $2.2 million.
This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA & WZJS for a price of $2.2 million, and WMMY(from Dale Hendrix) in 2004 for $1.58 million.
Aisling went into receivership, and George Reed of Media Services Group was appointed to manage the stations until a buyer was found. Later in the year, Curtis Media Group purchased the stations.
On February 24, 2013, WECR-FM changed their format from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM. On February 28, 2014, the station changed their call sign to the current WWMY.